In November 2023, after nearly three decades in marketing, I began planning a very different kind of future—one shaped by muddy boots, early mornings, and armfuls of flowers. By February 2024, the first shovel was in the ground.
In many ways, it felt less like starting over and more like finding my way back - to nature, creativity, family, and the joy I have always found in my many diy projects over the years.
Together with my partner, Herbert, I began transforming 2 unused acres on our peach farm in Lincoln, Ontario, into a seasonal cut flower farm. Tucked between Lake Ontario and the Niagara Escarpment, it is a place shaped by fertile soil, temperate climate, and the natural rhythm of the seasons.
The farm has grown one bed, one season and one lesson at a time. These days, you’ll find me getting my hands dirty out in the flower field, planning my latest farm project, or smiling behind the wheel of our tractor, affectionately known as “Dr. Deere.”
After all my years, I still wear rose-coloured glasses and see the world as an ever-changing canvas. They simply have a little more soil on them now.
In November 2023, after nearly three decades in marketing, I began planning a very different kind of future—one shaped by muddy boots, early mornings, and armfuls of flowers. By February 2024, the first shovel was in the ground.
In many ways, it felt less like starting over and more like finding my way back - to nature, creativity, family, and the joy I have always found in my many diy projects over the years.
Together with my partner, Herbert, I began transforming 2 unused acres on our peach farm in Lincoln, Ontario, into a seasonal cut flower farm. Tucked between Lake Ontario and the Niagara Escarpment, it is a place shaped by fertile soil, temperate climate, and the natural rhythm of the seasons.
The farm has grown one bed, one season and one lesson at a time. These days, you’ll find me getting my hands dirty out in the flower field, planning my latest farm project, or smiling behind the wheel of our tractor, affectionately known as “Dr. Deere.”
After all my years, I still wear rose-coloured glasses and see the world as an ever-changing canvas. They simply have a little more soil on them now.
The farm is named in honour of my grandmother, Josephine - a beautiful, strong and deeply loving woman.
Her name carries so much of what I hope this farm will represent: warmth, generosity, resilience and the kind of beauty that endures. Naming the farm after her felt like a way to carry those qualities forward while creating something meaningful for my own family and community.
I am also the very proud mother of two wonderful daughters. Family is my anchor and a constant reminder that what we nurture today can become part of the story we leave behind.
My years in business gave me the courage and experience to begin, but flower farming brought an entirely new education.
I have been fortunate to learn from some of the most generous and experienced voices in the flower-farming community. Floret’s Flower Farming Workshop was instrumental in helping me turn the idea of Josephine into a working farm—from planning crops and developing growing systems to harvesting flowers and building a sustainable business. I also completed Floret’s Flower Arranging Workshop, deepening my understanding of seasonal, garden-inspired floral design. Additional training through Lisa Mason Ziegler’s The Gardener's Workshop: Cool Flowers from Seed to Harvest course and Jenny Marks’ Trademark Farm: Six Figure Flower Farming program has helped shape how we approach season extension, farm systems, business planning and long-term sustainability.
I am also a proud member of the Association of Specialty Cut Flower Growers (ASCFG), a vibrant community through which I have connected with so many generous, talented and inspiring growers across North America. Their willingness to share knowledge, experience and encouragement embodies the spirit of collaboration I hope to nurture here at Josephine.
I believe good farming requires curiosity and humility. There is always another season to observe, another method to explore, and another lesson waiting in the field.
My years in business gave me the courage and experience to begin, but flower farming brought an entirely new education.
I have been fortunate to learn from some of the most generous and experienced voices in the flower-farming community. Floret’s Flower Farming Workshop was instrumental in helping me turn the idea of Josephine into a working farm—from planning crops and developing growing systems to harvesting flowers and building a sustainable business. I also completed Floret’s Flower Arranging Workshop, deepening my understanding of seasonal, garden-inspired floral design. Additional training through Lisa Mason Ziegler’s The Gardener's Workshop: Cool Flowers from Seed to Harvest course and Jenny Marks’ Trademark Farm: Six Figure Flower Farming program has helped shape how we approach season extension, farm systems, business planning and long-term sustainability.
I am also a proud member of the Association of Specialty Cut Flower Growers (ASCFG), a vibrant community through which I have connected with so many generous, talented and inspiring growers across North America. Their willingness to share knowledge, experience and encouragement embodies the spirit of collaboration I hope to nurture here at Josephine.
I believe good farming requires curiosity and humility. There is always another season to observe, another method to explore, and another lesson waiting in the field.
No telling of the Josephine story would be complete without Leo, our Boston Terrier and loyal farm companion.
Leo has been by our side throughout nearly three years of planning, digging, building and growing. Full of character and convinced that most farm activity requires his personal supervision, he has watched the fields take shape from the very beginning.
He is deeply loyal, endlessly entertaining and very much living his best life as a farm dog. You may spot him accompanying me around the property, investigating the latest noise, finding the perfect sunny place from which to oversee the day’s work, or taking a much-deserved nap. ;)
No telling of the Josephine story would be complete without Leo, our Boston Terrier and loyal farm companion.
Leo has been by our side throughout nearly three years of planning, digging, building and growing. Full of character and convinced that most farm activity requires his personal supervision, he has watched the fields take shape from the very beginning.
He is deeply loyal, endlessly entertaining and very much living his best life as a farm dog. You may spot him accompanying me around the property, investigating the latest noise, finding the perfect sunny place from which to oversee the day’s work, or taking a much-deserved nap. ;)
Josephine is about much more than flowers. We are building a place where people can slow down, reconnect with nature and one another, and experience the pleasure of flowers grown close to home. Through U-Pick visits, workshops, seasonal gatherings, farm markets and everyday bouquets, we hope to create small moments of beauty and genuine connection.
Our approach to farming is guided by care for the land. We work with regenerative principles, minimize soil disturbance, nurture biodiversity and use ecological growing methods wherever practical. We continually look for thoughtful ways to reduce waste, protect pollinators and choose materials that can be reused, recycled or composted. We know sustainability is an ongoing practice rather than a finish line. Every season teaches us something new.
Josephine Flower Farm is a celebration of growth in all its forms: flowers opening, soil improving, ideas taking root and relationships becoming stronger.
I would love for you to be part of what we are growing here.
Josephine is about much more than flowers. We are building a place where people can slow down, reconnect with nature and one another, and experience the pleasure of flowers grown close to home. Through U-Pick visits, workshops, seasonal gatherings, farm markets and everyday bouquets, we hope to create small moments of beauty and genuine connection.
Our approach to farming is guided by care for the land. We work with regenerative principles, minimize soil disturbance, nurture biodiversity and use ecological growing methods wherever practical. We continually look for thoughtful ways to reduce waste, protect pollinators and choose materials that can be reused, recycled or composted. We know sustainability is an ongoing practice rather than a finish line. Every season teaches us something new.
Josephine Flower Farm is a celebration of growth in all its forms: flowers opening, soil improving, ideas taking root and relationships becoming stronger.
I would love for you to be part of what we are growing here.
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